One of the great features with all Fuji X Series cameras is the ability to apply various Film Simulations. However when shooting RAW and importing in Lightroom, the Film Sim effects are not carried across. Fortunately Lightroom has added Fuji profiles to allow you to apply these Film Sims in post production.
For those new to Lightroom simply launch LR and go into Development mode, from the right-hand editing pane scroll down to the bottom until you see the Camera Calibration module.
All the Film Sims can be found under the Profile menu, simply select the desired Film Sim and the image will apply the selected effect.